How AppBuilders Works

From idea to approved venture in a few simple steps.

1

๐Ÿ‘ฅBuild Your Team

Form a team of 2โ€“5 eToro employees.

Cross-functional teams are encouraged.

Select one Venture Lead who will represent the team.

2

๐Ÿ’กDefine the Opportunity

Clearly describe:

  • The customer problem
  • Your proposed solution
  • Why now
  • Why eToro is uniquely positioned to win

Your proposal should demonstrate potential to generate:

  • New Funded Accounts (FTDs)
  • Assets Under Management (AUM)
3

๐Ÿ“Submit Your Venture

Complete the Venture Submission Form.

The submission should address the five evaluation criteria:

  • FTD Potential
  • AUM Potential
  • AI-First Concept
  • Fit to eToro Vision
  • Team Strength
4

๐ŸŽคCommittee Review

Selected teams will be invited to a short pitch.

Show:

  • The opportunity
  • The business case
  • A mockup or prototype (if available)
  • Your execution plan
5

โœ…Approval Decision

The committee will decide:

  • Approved
  • Revisions Requested
  • Not Approved

Fast decisions are preferred. The objective is to move quickly and avoid unnecessary bureaucracy.

6

๐Ÿš€Build & Ship

Approved ventures receive authorization to move forward.

The team begins building, validating, launching, and generating impact for eToro users.

The goal is simple:

Build products that create value for customers, generate FTDs and AUM, and strengthen the eToro ecosystem.

What We Look For

FTD Potential

Ability to generate new funded accounts.

AUM Potential

Ability to increase deposits, retention, and assets under management.

AI-First Concept

AI is core to the product, not an add-on.

Fit to eToro Vision

Supports eToro's long-term strategy and platform.

Team Strength

Strong ownership, execution capability, and complementary skills.

Ready to Build?

Turn your idea into a venture.

Submit Your Venture โ†’