eToro IFP

Innovation Founders Program — Internal access only

Innovation Founders Program — Apply by April 30, 2026

Build your startup
inside eToro.

Stop wondering what if. Start building what's next. You're already inside one of the world's biggest fintech platforms with 40M users waiting for what you'll create. Your idea deserves more than a whiteboard sketch.

Apply Now →

Let's Share the Success

The Triple 20 Reward Model
●You Get20% of Net Revenue
●You Get$20 eToro Credits per FTD
●You Put In20% of Your Time
Why Now

The window is open.
First movers win.

Four forces are converging to create a once-in-a-career opportunity for eTorians.

🌍

40M Users = Instant Distribution

Most startups spend years acquiring users. You already have them. Every eToro user is a potential customer from day one.

🤖

AI Changes Everything

What used to take 20 people now takes 2–5 with AI. The barrier is no longer resources — it's ambition.

🧠

You Know Our Users Best

No external startup understands eToro users like you do. Their pain points are your unfair advantage.

⚡

AI-Speed Timelines

What used to take 6 months of engineering now takes weeks. Build, test, and iterate faster than any external startup ever could.

The Journey

From idea to founder
in 5 steps.

No red tape. No committee death spirals. A clear path from employee to entrepreneur.

Form a Team

2–5 fellow eTorians. Cross-functional teams prioritised. Designate a Founding CEO.

One-Page Pitch

Problem, solution, market size, revenue model. One page. Keep it sharp.

CEO & Committee Approval

10-minute pitch. Show a mockup, explain the business case and the added value, and score high on the 5 criteria (see next section).

Build & Launch

20% of working hours. eToro provides cloud credits, legal support, and full API access.

Your Gain!

20% of net revenue from day one. Plus $20 eToro Credits per FTD. Paid quarterly, 30 days after quarter close.

Selection Criteria

What makes a
winning venture?

Scored across 5 dimensions. Equal weight, 20% each.

👥

Team

2–5 members, complementary skills, clear CEO, credible execution track record.

Weight: 20%
💰

Revenue Potential

Credible path to $100K+ in Year 1. Clear monetisation. Scalable unit economics.

Weight: 20%
🔗

eToro Alignment

Leverages eToro APIs, users, or data. Strengthens the platform. No cannibalisation.

Weight: 20%
🤖

AI-Native

AI is core to the product. Leverages LLMs, automation, or data intelligence.

Weight: 20%
🌍

Market Differentiation

Solves a real unmet need. Clear unfair advantage. Defensible vs. competitors.

Weight: 20%
IFP Committee

Who approves
your venture.

A lean, senior committee. Fast decisions. Leadership has your back from day one.

👑

CEO

Veto Power
COO
Chief Solution
Chief People
CFO
Corporate BD & Strategy
Already Happening

See what your colleagues
are already building.

The IFP isn't theoretical. Real eToro employees are building real products right now.

🟢 LIVE

MoneyClaw (ClawX Platform)

Founded by Nati & Mariano — eToro employees

"The agent layer of eToro." Every user gets their own personal AI trading army — an assistant that monitors markets, analyses portfolios, and executes strategies 24/7.

174
AI agents running
3
servers in cluster
Multi-AI
Grok · Claude · GPT

Stack: Next.js 15 · TypeScript · OpenClaw agents · PostgreSQL · Redis · eToro API

What This Proves

  • eToro employees can build real products with real traction.
  • AI makes it possible with just 2–3 people.
  • eToro platform is the distribution moat.
  • First movers are already ahead.
Visit MoneyClaw.com →
Why This Works

Built to win.
For everyone.

Every stakeholder has a clear, compelling reason to make this succeed.

For Founders

Earn real income while staying at eToro. No need to quit to build your dream. 20% of net revenue + $20 eToro Credits from day one, contractually guaranteed.

For eToro

Retain entrepreneurial talent, seed new revenue streams, and build a venture portfolio — without the cost of a corporate VC fund. Win-win by design.

For Speed

CEO approval keeps bureaucracy low. Idea to launch target: 90 days. AI-native tools mean 6 months of work now takes weeks.

For the Platform

Every approved venture deepens eToro's ecosystem, adds value for 40M users, and creates new reasons for users to stay, deposit, and engage more.

Inspiration

Side projects that
changed the world.

The best ideas come from inside. Now, for the first time, you get real upside when they succeed.

"Gmail started as a Google side project. Today it has 1.8 billion users."
Google — 20% Time
"Post-it Notes came from 3M's 15% time. A $1B+ product from a sticky accident."
3M — 15% Culture
"Haier turned 80,000 employees into 4,000 micro-enterprises and 4x'd their stock price."
Haier — Rendanheyi Model
"None of them gave employees a direct share of the revenue they generated. We do."
eToro IFP — 2026
Apply Now

2–5 founders. 1 idea.
40 million users.

✓

2–5 founders

✓

One-page submission · approx. 1 afternoon

✓

20% net revenue from day one + $20 eToro Credits

✓

20% time commitment — no salary sacrifice

✓

First cohort starts immediately after CEO approval

Submit your one-pager by May 14, 2026

Submit: [email protected] →

Everyone will get a reply by end of May. If your venture has been selected — go for it! If not, you can try in the next cycle.