The smallest teams in history are building the biggest things.
AppBuilders is how eTorians shape what comes next — creating AI-native products inside the eToro ecosystem.
Built for millions of users.
First builders cohort begins in July.
Know Better. Build Better.
Small teams can now create products with massive reach, speed, and impact.
AI gives small teams extraordinary leverage.
The new constraint is taste, judgement and the willingness to start.
You already know the users. You already know the markets.
You already know what's broken — because you live next to it every day.
That is the unfair advantage.
Build apps and experiences on top of the eToro ecosystem.
Twenty years of fintech instinct. You know what investors actually do at 9pm on a Tuesday — not what a slide deck says they do.
What takes most startups a decade to assemble — users, trust, regulation, rails — you start with from day one.
People here have shipped to millions. That muscle is rare. AppBuilders is where it points at something new.
The people who saw social trading early, who saw crypto early, who saw AI early — they're already here. Now we give them the canvas.
AppBuilders runs on eToro's values — the same ones that built social trading, CopyTrader, and a 40M-user platform.
Question the obvious. Build what others overlook.
The best teams are cross-functional, not cross-floor.
The tools, the data, the APIs. We clear the path.
If it doesn't exist, ask why not — then build it.
Ship. Learn. Correct. Ship again.
Not a hackathon. Not a side project. A serious bet.
eToro AppBuilders is the place where eTorians turn an idea into a product —
with the platform, the users, and the leverage of the company behind them.
Not a hackathon. Not a side project. A serious bet on what small,
ambitious teams can ship when nothing is in their way.
AppBuilders is not for engineering. It is not for product. It is for anyone at eToro with conviction about what comes next — and the willingness to find the people to build it with.
Turn a sharp idea into a shipped thing.
Build with AI-native speed and craft.
Define the feel of the next product.
Find the story before the market does.
Make the impossible workflow possible.
Turn data into the next category.
You know what users actually need.
See the model. Build the model.
Teams of 2–5. Cross-functional preferred. Pick the people you'd actually want in the trench with you.
AppBuilders gives you the runway, the tools and the air-cover to build seriously — to create visible impact and create products users can discover, use, and engage with. Great ideas can grow across the eToro ecosystem.
Space to build with focus, momentum, and the right people around the idea.
The platform 40M users already trust — opened up. Real users, real markets, real rails.
Compute, models, and the agentic stack — covered. So the bottleneck is ambition, not infra.
Legal, compliance and risk walk in early — to clear the way, not block it.
Fast approval. Direct sponsorship. Leadership behind the bet from day one.
When an idea works, it can become part of how eToro evolves for users.
Great ideas can grow across the eToro ecosystem.
First builders cohort begins in July.
Find your 2–5. Pick the idea you can't stop thinking about. Write one page. Bring it. We'll meet you there.